Survey: digital camera

move your cursor over the images below

Look at the results of this unrepresentative survey (made during the Theory of Design course at FH Mainz/ University of Applied Sciences).
Move your cursor over the small images on the right and compare the spread of opinions given by persons of different age and gender. Consider the blur in the voting process, resulting from different levels of understanding and subjective recognition.

Survey: digital camera - results 1

This is a confusing result without any significant agglomeration. The Kodak product achieved the widest spread of opinions regardless of gender or age. But is there any result from this survey?
It seems to me that the design of this camera reflects the same: confusion, because there is no clear design attitude. In this sense the voting result communicates a very “clear” message.

What a difference a colour can make. Look at the significant shift in voting results when comparing the Sony Cybershot in black and in pink. The dimension, the material and the overall design characteristic is the very same. Changing the colour from black (technical, rational, neutral) to pink (extroverted, fancy, stylish) is a useful trick to approach customers with different expectations while using the same housing.

Survey: digital camera - results 2

The interpretation of the Ricoh survey is quite clear a conservative design appearance reflecting a serious and semi-professional approach to the market.
It is interesting to see that the younger generation ranked the overall appearance more technical determined than the older generation.

Look at the Casio D10. Here you can see that younger people observe the expressive design of this camera more “normal” than the older people.
The spread of opinions is significant: colour and smooth appearance makes the Casio attractive and flamboyant but at a low quality level.

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