In a complex world many people believe we gain recognition by trying to make things simple. In fact, the foundation of our modern civilisation with all its conveniences is made up of complex technology and complex structures. Modern comforts result directly from manageable complexity. Even the man-made problems of today have to be tackled with complex measures – there are no simple answers left out there.

We run the risk of depriving ourselves of quality and comfort by narrowing down the options and therefore the opposite approach is to make the interdependency and structure of complex systems visible, thus providing access to new benefits. Nowadays simplicity seen in the context of product design is actually the output of a process in which we focus the specific function and the human-machine interface in terms of relevance and meaning.

Complexity seems after all to be very productive when it provides answers and not questions. Designers bear the responsibility for creating the concepts which steer modern complexity into the sphere of comfort. We can provide access to our complex world by supporting the user with structure, clarity and relevance to his needs. This is the best way to promote diversity and competition and to enrich human culture. It does not make sense to restrict the chances modern technology or fresh ideas provide. Applied with responsibility towards our natural environment and the society in which we live, a new function or benefit “can save the world“.

Let me describe perception, communication and finally creation, beginning with basic instincts. You will see that any good design, one that lasts for decades, has its roots there.







Toyota Municipal Museum of Art / Gallery 9

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