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Survey: digital camera |
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Look at the results of this unrepresentative survey (made during the Theory of Design course at FH Mainz/ University of Applied Sciences). |
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Survey: digital camera - results 1 |
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This is a confusing result without any significant agglomeration. The Kodak product achieved the widest spread of opinions regardless of gender or age. But is there any result from this survey? |
What a difference a colour can make. Look at the significant shift in voting results when comparing the Sony Cybershot in black and in pink. The dimension, the material and the overall design characteristic is the very same. Changing the colour from black (technical, rational, neutral) to pink (extroverted, fancy, stylish) is a useful trick to approach customers with different expectations while using the same housing. |
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Survey: digital camera - results 2 |
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The interpretation of the Ricoh survey is quite clear a conservative design appearance reflecting a serious and semi-professional approach to the market. |
Look at the Casio D10. Here you can see that younger people observe the expressive design of this camera more “normal” than the older people. |
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